Film: The Lorax 2012

The Lorax

The film is a book adaptation, The Lorax as a whole is about hope, hope that the greedy ones will be unselfish and stop being so greedy. It is also about nature, loving and taking care of the environment and making differences and changes.

Key Concepts
Narrative

- The Lorax is the story of a greedy Once Ler who made money from trees by making clothes out of them and a little boy named Ed who fought to bring back the trees and awareness to people.
- Tress in the film represents people, people are like trees we all experience all kinds of weather, we grow and die and so on. But trees will be forgotten while people's legacies will live.
- The Lorax (orange creature) represents conscience, on what is right or wrong, he can also be seen as the protector/God of the trees.

Discourse
The film is about making a difference and all about hope, audience can consume and see it the cinema, dvd, online film sites e.g. lovefilm and book.

Mode of address
The film is telling us to be aware of the environment and the bad things that we are doing to the nature/environment.

Ideology
Money can change people, in the film the Once ler who used the Lorax to be rich abandoned the Lorax because he got what he wanted, money and fame.




Key Theoretical Approaches

Marxism 

The clip contains all concept of Marxism from the bourgeoisie (Oncer ler) who owns the means of production (clothing factory) to the proletariat (his family members).          

Marxism/post modernism 

Another character in the film who is also like a bourgeoisie is O'Hare, he makes and sells air for a living (he hates trees because trees gives air for free), who's also responsible for the growth of technology e.g. electronic trees, camera all over the town in the film      

Post colonialism 
There is no black main character in the film.